The Informed Chiropractor Podcast

Share Your Message Through Social Media - Nicole Cowley

Everyone is on social media right now and creating social media pages is one of the best ways to be found. In fact, some people won't think your business is real when they can't see you on social media.

Recently, what's becoming trending is the use of a live video. With a live video, people will know how authentic and real you are. However, many people and businesses, are scared that they might not look great on camera or they might say something wrong.

On today’s episode, we are here with Nicole Cowley. She is a Senior Technology Solution Specialist for a premiere Chiropractic EHR and Practice Management software company. She also owns ChiroSocialTech and shares tips on how you can leverage social media to help build your practice. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Creating Congruence With Your Practice - Dr. Nimrod Weiner

Practicing chiropractic in congruence with who you authentically are is empowering, and it is a way to influence, engage, and impact the world.

On this episode, we are here with Dr. Nimrod Weiner. He has been in practice for 15 years and was on the Board of the Australian Spinal Research Foundation for nine years. Dr. Weiner shares his story about deliberately leaving Medicine because of the profession’s philosophies that aren’t congruent with his.

As humans, we tend to get a little bit off the track. To get back to congruency, one of the things Dr. Weiner suggests is to do a slow parasympathetic breathing. Stopping and taking a moment allows you to get into your heart state. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Hiring A Chiropractic Assistant - Melissa Sandford

Melissa Sandford started off as a chiropractic assistant and has taken a massive leadership role at the UCA. Being married to a chiropractor, she started hanging out with more chiropractors and had access to many chiropractic conferences, which got her more interested in the practice.

On this episode, she shares tips on recruiting, managing, and training staff, and the common errors that chiropractors do when it comes to hiring an assistant.

One of the significant failings that people make is they start up an office, and they bring somebody else to figure things out. As a chiropractor, you need to understand how the system works and be able to operate that so you can see when it's not working. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Breaking The Underdog Curse Podcast

Chiropractors may think they don’t have to do marketing and sales, but these are two things that any business needs. They have resistance to learning stuff related to business because they're afraid that they will look ‘salesy.' However, this creates a dissonance because people don't know who they are and what they are about.

Dr. Pam Jarboe began her chiropractic career working as an assistant for a chiropractor in 1986. She was inspired by the changes she witnessed in this practice which then made her attend Life University. She also serves as a board member for several chiropractic organizations and an international speaker for the profession.

In this episode, Dr. Pam talks about how marketing is not only about promoting your product. Marketing starts before that which is figuring out your brand, who your audience is, and who you are to them. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Get Moving, Stop Sitting - Dr. Michael Hall

Sitting is the new smoking. When we don’t move, the frontal lobe doesn’t function which means we can become sick not only physically, but also in our thought process as well.

On this episode, we are here with Dr. Michael Hall. He is one of my biggest mentors in chiropractic. He is a chiropractic neurologist, and is affiliated with Parker Chiropractic College in Dallas, Texas.

He shares how chronic sitting can affect our health, how we communicate, how we perceive life, and how we succeed in life as well. He says that people who are more active tend to not only have better physical health, but also better mental health and a better shot at breaking the curse. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Living Your Truth - Alison Asher

As a chiropractor, knowing what your values are and what you stand for, helps in creating rapport with your patients.

On today’s episode, we are here with Alison Asher. After two years of being a chiropractor, she went on to become a Spinologist. Later on, she decided to come back into chiropractic because of her desire to help people. Currently, she’s working as a coach helping chiropractors share their truth.

Alison says that rapport is about being able to sit in your truth. When you’ve created rapport, it calms the patient’s nervous system down, and you will be able to understand them better. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Sharing Your Authentic Message - Jonah Sachs

The new challenge for marketers is making messages that are compelling that people will say they're going to pass it around. If the story doesn’t interest people, it is forgotten.

On this episode, we are here with Jonas Sachs. He’s an entrepreneur, author, journalist, and a social change strategist. He created the YouTube sensation, The Meatrix and The Story of Stuff and wrote Winning the Story Wars and Unsafe Thinking.

Jonas shares how making your own authentic story can make people resonate with you and believe in you. He also enumerates five elements of a story that can help any marketer make sure that they're staying on track.

Stories don’t necessarily have to be based on facts because facts can be disbelieved. What’s important is how your story can create personal relationships and prop people up and give them a positive explanation about life and about who they are. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Develop A Personal Growth Mindset - Tristan Schaub

Tristan Schaub is the Co-founder of ChiroSushi. Growing up in a chiropractic office, he decided to take his skills to Silicon Valley. Tristan started working on a bunch of start-ups like DoctorBase and found success in them. Also, he has helped chiropractors with their businesses and helped them understand that they have people they can lean on.

On this episode, he shares his story on how he got arrested in San Francisco and how he ended up being the co-owner of the first ever virtual classroom for approved court-ordered classes.

In spite of the challenges Tristan faced, he continued learning and kept a mindset of self-development. He went into prison with a mentality that he's going to read, learn about people, and develop a new business rather than playing the victim game. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Raising Personal Expectations - Dr. Dan Sullivan

How we manage our personal expectations is crucial to how we perform in life, and keeping our expectations high pushes us to do more to get the results we want.

Too often, our expectations go so low because we don’t trust ourselves and we try to avoid failures. However, in life, failures are unavoidable, and the lessons we will learn from those are invaluable and will shape us for the better.

On this episode, we’re here with Dr. Dan Sullivan, a chiropractor, speaker, author, and one of the most sought-after health experts in the United States. He talks about how being around people who are doing better than you can increase your expectations. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/

Keeping the Drive to Succeed- Luis Congdon

Once we reached the goals we've set for ourselves, we feel comfortable and don't even realize that we’re not doing anything to grow, which then could lead us to back to our old life.

Luis Congdon went homeless and lost everything financially but is now making six figures with his podcast. On this episode, he shares how he continually keeps himself motivated to move forward.

In addition, he talks how belief systems are holding us back from seeing opportunities that are already in front of us, and how we can break down those belief systems to unlock our true potential. Get all the resources for this episode and listen to more at http://www.drdonmacdonald.com/