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Dive into the vibrant world of chiropractic care through a Polyvagal Lens with ”The Informed Chiropractor.” Hosted by Dr. Don MacDonald, this illuminating series explores chiropractic’s vitalistic and salutogenic models through the insightful lens of the Polyvagal Theory. Each episode offers a blend of engaging interviews with industry experts and personal reflections on chiropractic’s foundational principles. Here, we unravel the keys to human health, wellness, and innate potential, bridging the time-tested truths of chiropractic practice with cutting-edge neuroscientific understanding of the Polyvagal Theory. Whether you’re a seasoned chiropractor seeking to refine your approach or a student eager to tap into the roots and future of chiropractic care, this podcast promises to enlighten, challenge, and inspire. Join us on a transformative journey as we explore the nuances, challenges, and triumphs of a practice dedicated to unlocking the body’s inherent vitality through the quest for Safety through a Polyvagal Lens.
Episodes
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
Mike Michalowicz, a threepeat guest and incredible author, is here today. Mike joins us to discuss his new book “Get Different,” marketing that can’t be ignored, and boosting your clinic’s profile post-COVID.
He takes us through the necessity of marketing in unique ways and why it is your responsibility as a service provider to market yourself. With the pandemic continuing to rage, many people are stuck in a fear state. As a chiropractor, you can help them – you just have to let them know you are there.
Key Takeaways:
- A brief overview of Mike’s previous books and new release. [0:48]
- How the Mastermind sessions help to bring about and refine Mike’s ideas. [1:35]
- Where the initial idea for book topics come from. [2:25]
- How Mike crowdsources ideas from the community. [2:45]
- Understanding that we are at the whim of the customers. [3:20]
- Why you have a responsibility to market. [4:40]
- Getting different with your marketing. [6:10]
- Differentiating your services from the white noise. [6:45]
- Why you don’t need to be complicated to be impactful. [9:10]
- Understanding your target community. [10:28]
- Examples of standout marketing from Mike’s career. [10.50]
- Creating online buzz for virtually no cost. [13:15]
- Experiment, measure, amplify, and repeat. [15:00]
- Why we are fear based and how to get around it. [15:15]
- Presenting yourself as a service and offering kindness. [16:50]
- The disadvantage advantage. [17:44]
- Exercises for creative thinking. [19:04]
- Why you should grow, but not grow up. [21:50]
- About the new book, Get Different. [23:00]
- Words of wisdom and inspiration. [24:20]
Get Different: https://www.gogetdifferent.com
For more information on the Vitality Shift program visit: https://www.thevitalityshift.com
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