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Welcome to The Informed Chiropractor, the go-to podcast for neurologically based chiropractors who are ready to make chiropractic relevant again. Hosted by Dr. Don MacDonald, a 26+ year chiropractor, speaker, and creator of the MacDonald Safety Corridor Protocol, this show blends vitalistic chiropractic principles with modern neuroscience through the lens of the Polyvagal Theory.
Every week, we explore how to shift from a mechanistic model to a salutogenic, nervous system-forward approach that fosters true regulation, coregulation, and healing. Whether you’re navigating burnout, refining your adjusting, or searching for a clearer way to communicate the value of chiropractic, this podcast is your home.
You’ll hear interviews with global experts, real talk from Dr. Don and Brandi MacDonald, and actionable tools to build a practice rooted in safety, interoception, and chiropractic certainty.
👉 If you’re a purpose-driven chiropractor who wants to lead with connection, adjust with clarity, and reclaim the art of healing, you’re in the right place.
Key themes covered:
Neurologically based chiropractic care
Chiropractic and the Polyvagal Theory
Creating safety and co-regulation in practice
Coregulation and the social engagement system
The salutogenic model of health
Interoception and the nervous system
Practice growth without burnout
Subscribe now and join thousands of chiropractors worldwide reimagining what’s possible through a nervous system forward practice.
Episodes
Wednesday Oct 06, 2021
Wednesday Oct 06, 2021
Mike Michalowicz, a threepeat guest and incredible author, is here today. Mike joins us to discuss his new book “Get Different,” marketing that can’t be ignored, and boosting your clinic’s profile post-COVID.
He takes us through the necessity of marketing in unique ways and why it is your responsibility as a service provider to market yourself. With the pandemic continuing to rage, many people are stuck in a fear state. As a chiropractor, you can help them – you just have to let them know you are there.
Key Takeaways:
- A brief overview of Mike’s previous books and new release. [0:48]
- How the Mastermind sessions help to bring about and refine Mike’s ideas. [1:35]
- Where the initial idea for book topics come from. [2:25]
- How Mike crowdsources ideas from the community. [2:45]
- Understanding that we are at the whim of the customers. [3:20]
- Why you have a responsibility to market. [4:40]
- Getting different with your marketing. [6:10]
- Differentiating your services from the white noise. [6:45]
- Why you don’t need to be complicated to be impactful. [9:10]
- Understanding your target community. [10:28]
- Examples of standout marketing from Mike’s career. [10.50]
- Creating online buzz for virtually no cost. [13:15]
- Experiment, measure, amplify, and repeat. [15:00]
- Why we are fear based and how to get around it. [15:15]
- Presenting yourself as a service and offering kindness. [16:50]
- The disadvantage advantage. [17:44]
- Exercises for creative thinking. [19:04]
- Why you should grow, but not grow up. [21:50]
- About the new book, Get Different. [23:00]
- Words of wisdom and inspiration. [24:20]
Get Different: https://www.gogetdifferent.com
For more information on the Vitality Shift program visit: https://www.thevitalityshift.com
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